He also detailed why the image spoke to him. This text might include the location’s history, background on the artistic subject matter, or biographic information on the original photographer. Realizing any initial attention could quickly slip away if he didn’t offer a unique spin, Wally turned each curated photo-driven post into a mini-story by adding context to each image. It’s a fun, eye-catching concept, but it’s not exactly a marketable one (unless you happen to be Mr. Lesson 1: Tell the (text) story behind the (visual) storyĪWA began with Wally sharing photos that recall the visual style found in nearly every Wes Anderson film.
In his presentation at CMWorld 2019, Wally described the journey that took him from passionate film fan to verified Instagram influencer with over 822,000 followers. But before he became an Insta-success, he started with a simple expression of his love for the eponymous filmmaker’s signature visual brand. Wally built AWA into a thriving side business that takes him across the globe in search of uniquely stylized imagery to share with his audience. Just ask Wally Koval, creator of the popular AccidentallyWesAnderson (AWA) Instagram account (and former member of the CMI sales team). can be a deceptively challenging media platform to master, says via Click To Tweetįortunately, there’s plenty of proof that powerful content brands can be built on the backs of the ’Gram community (just ask If you don’t have the social cachet of the Family K, there’s another path to follow: Craft compelling stories for your posts, then take advantage of a few core content marketing principles to propel your growth. In this regard, Instagram can be a deceptively challenging media platform to master.
If what you’re sharing is interesting and useful, your brand’s presence helps nurture those photo fans into a loyal band of engaged followers.īut things get a lot harder when your goal is to sustain engagement over the long term, scale your brand’s reach exponentially, and use your influence to drive more meaningful consumer actions.
On the surface, content marketing on Instagram seems straightforward: Create a profile and post your business’s best visual content assets with a caption and a strong call to action. Think your business has what it takes to become influential on Instagram? It could all depend on your ability to build a relevant and passion-driven story around the messages you share there.
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